Built for regulated Australian practices and clinics

See what a regulator would see. Then publish without the risk.

Paste your website. SwayBlu reads it the way the rules read it: National Law s133 for every registered health profession, the 2 September 2025 cosmetic advertising guidelines, and the TGA rules on advertising prescription medicines. Every flagged line cites its rule, in about 60 seconds.

Free. No card. Results in about 60 seconds. Or see how it works
National Law s133. Cosmetic guidelines, 2 Sep 2025. Therapeutic Goods Act. Built in Sydney, data stored in Australia.
The new enforcement reality

The risk on your homepage right now.

These aren't sales-narrative numbers. They're peer-reviewed and government-reported.

85%
of AU dental websites breach at least one AHPRA advertising rule
Jensen 2023, Australian Dental Journal. Peer-reviewed audit of 192 AU general dental websites. PubMed 36811194
52%
carry false or misleading information about their services
Same Jensen 2023 audit. The largest single breach category, and the one s133 hits hardest.
$120k
maximum fine per breach for a practice body corporate
National Law s133, 2022 amendment, in force July 2024 across all jurisdictions. $60k per breach for individual practitioners.
800+
AHPRA advertising complaints processed in 2023
AHPRA annual reporting. "There will be others who have to modify their business models." AHPRA CEO Justin Untersteiner, 2025.
The moat

Compliance is the engine. Content is what it makes.

Every regulated industry has advertising rules with real penalties. SwayBlu reads them, audits your site against them, monitors it monthly, and writes everything new inside them.

Sample, fictional practice

Riverside Family Dental

We are the best dentists in Sydney and our patients see guaranteed results every time. Book now for a risk-free smile transformation. No referral needed.

Suggested rewrite We are a family dental practice in Sydney's inner west. Book a consultation to discuss your options.

The regulator view

See your site the way a regulator reads it

Most practices do not know they have advertising breaches until a complaint lands.

Every page of your site audited, not just the homepage
Phrases flagged line by line with the rule they breach
Plain-English rewrite suggestions for every flag

Free. 60 seconds. No card.

0%
of AU dental websites breach at least one advertising rule
Peer-reviewed audit of 192 Australian general dental websites. 52% carried false or misleading information.
Jensen 2023, Australian Dental Journal. PubMed 36811194
$0k
maximum penalty per advertising breach
Individuals face fines up to $60,000 per breach. Body corporates up to $120,000.
National Law s133, 2022 amendment
$0m
maximum TGA civil penalty for a body corporate
50,000 penalty units at the $364 unit value current from 1 July 2026. Individuals: up to 5,000 units, $1.82 million.
Therapeutic Goods Act 1989 ss 42DLB, 42DLC

Who it's for

Same engine. Your rulebook.

Every vertical runs the s133 checks. Each adds the rules that police its own advertising.

A practice manager greeting a patient at the reception desk of an Australian dental practice.

Dental practices

s133 plus ADA Policy 6.9 patterns: testimonials, inducements, "specialist" claims and smile-gallery risk.

Run the free audit
A nurse in scrubs talking with a client seated in the treatment chair of a cosmetic clinic.

Cosmetic and aesthetic clinics

New advertising guidelines from 2 September 2025, plus the TGA rules on naming and pricing prescription injectables.

See what changed
A migration agent at her desk talking through an application with a couple sitting opposite her.

Migration agents

Code of Conduct-aware content for RMAs. Testimonials allowed; accuracy and registration details still policed.

For migration agents
The owner of an independent Australian cafe standing behind his counter.

Every small business

Australian Consumer Law applies to every ad: misleading claims and unprovable statements, caught before you post.

For small business
Inside the app

Every part of your content, checked against your rules.

Six things SwayBlu does the day you sign up. All on the same brand kit SwayBlu builds for you in the first three minutes, your colours, your logo, your tone, your services.

Free AHPRA audit

Paste your URL. See the breaches on your homepage, services pages and reviews tab, with the s133 sub-section cited next to each one.

AHPRA-aware post drafting

Type the idea. SwayBlu writes the caption, generates the image, and runs both through the AHPRA QA pass before it lands in your queue.

Paste a caption, get the AHPRA read

Already wrote the post? Paste it in. We flag the issues, cite the rule, and rewrite the line that needs to change. Use it before every post you publish.

Six-post content plans

A whole week's content, awareness, education, FAQ, practice life, gentle CTA, holiday or seasonal, all AHPRA-checked, all in your brand.

Newsletter drafter

Monthly patient newsletter with your logo header, brand colours, a hero image from your gallery. Export as HTML, plain text or Markdown, every CRM and email tool understands it.

Schedule + email reminders

Drag posts to a date on your calendar. SwayBlu emails you when it's time to publish, you stay the publisher of record. No password-sharing with Meta.

Ask SwayBlu

An assistant that knows your rulebook and your business.

SwayBlu reads your brand kit and the rules that police your advertising, and answers questions the way an in-house compliance-aware marketer would. Try a sample conversation below.

Try the live version, free.
Start free
Newsletters

A full newsletter. In about 30 seconds.

SwayBlu pulls your brand kit and writes a complete monthly newsletter in one pass: your colours, your logo, your tone, your own photos. You review it, change what you want, and send. What used to take an afternoon now takes a coffee.

Your colours Your logo Your tone Your photos
Generating Ready in 28s
Your PracticeMonthly newsletter · Spring
Spring check-ups are open

The school holidays are the easiest time to book the whole family in for a check-up and clean. Here is what is new at the practice this month.

Three tips for little teeth
Brush together, morning and night, so it becomes routine.
Swap juice for water between meals.
Book the first visit early, before any problems start.
Book your check-up
Your Practice, Pennant Hills NSW
You are receiving this because you are a patient. Unsubscribe any time.
Live AHPRA-aware check

Posts, quotes, websites, every surface checked against the rules that apply to you.

Drafts, pasted captions, and full website audits all go through the same rule engine: s133 for every registered profession, ADA 6.9 for dental, the 2 Sep 2025 cosmetic guidelines and TGA rules for clinics. Watch it run on four real-world dental scenarios.

Most AI marketing tools cheerfully write testimonials, outcome guarantees and “best dentist in your area” lines. SwayBlu doesn’t.

Pricing

Priced on what a breach costs, not on what software costs.

Advertising penalties run to $60,000 for a practitioner and $120,000 for a practice under the National Law, and far higher again under the Therapeutic Goods Act. SwayBlu checks what you have already published, and checks what you are about to.

Founding rate, first 10 clinics
SwayBlu Founding Pilot
$99 one-off, 30 days

30 days. Then $149 or $299 a month, your choice, cancel anytime.

A standalone compliance audit from a consultancy runs $2,400 to $8,200. This is $99 because it starts a relationship, not because it is worth less.

  • A compliance check of your website and social profiles, reviewed by a person, not just scored by a machine
  • The exact wording we flagged, why it is a risk, and what to change it to
  • Your brand set up in SwayBlu: colours, fonts, voice, services
  • 50 posts or captions generated in your brand, checked as they are written
  • Unlimited caption checks: paste anything before you publish
  • Ask SwayBlu: your rules and your business, on tap
  • A review call at day 30, whatever you decide

We use anonymised findings from your check to help other clinics. Nothing identifying, ever, and we ask before we use your name.

Start the pilot, $99
Monitoring
$149 AUD / month

For a single practice or clinic.

The check, repeated. Because your website changes, and so do the rules.

  • Everything in the pilot, continuing
  • We re-check your site each month and tell you what changed and what is new
  • Unlimited caption checks before you publish
  • 50 posts a month generated in your brand, compliance-checked as they are written
  • Content plans: a week of posts in one go
  • Scheduling and reminders
  • Ask SwayBlu

The nearest comparable tool starts at $149 a month and sells content generation on top as extra credits. Ours is included.

Talk to us
Recommended for cosmetic
Clinic Pro
$299 AUD / month

For clinics advertising under both the National Law and the TGA, where the exposure is largest.

  • Everything in Monitoring
  • A written monthly compliance report, reviewed by a person: every site scored, what changed, what is still open, and what needs a decision from you
  • Your own photo library used in your posts
  • Newsletters written in your brand
  • Priority support, straight to us
Talk to us
Groups and partners
From $99 per location, per month

Three or more locations, or agencies managing regulated clients.

Existing quoted pricing is honoured.

  • Every location checked
  • One group report showing which site carries the risk
  • One login across all of them
  • Volume pricing
Talk to us

Customers who joined before August 2026 keep the price they signed up on.

Not a regulated business? SwayBlu Starter is $29/mo: content that sounds like you, without the marketing degree. No compliance rules attached, because you do not need them. 10 posts a month in your brand, brand kit, Ask SwayBlu, scheduling, caption checks for general advertising claims.
Start free

From a recent demo

The moment a practice manager checks her own site mid-call.

"Hold on, let me pull up our website … you're right, the testimonials page lists patient reviews. I didn't realise that's a problem."

Practice manager, independent AU dental practice

Mid-call response to SwayBlu's specific-breach pitch, May 2026.

We're documenting results with the first ten founding clinics. Get in touch if you want yours documented.

Frequently asked

Quick answers.

Is SwayBlu AHPRA-approved or AHPRA-certified?

No. SwayBlu is AHPRA-aware, not AHPRA-approved. AHPRA does not approve or certify any marketing tools. They regulate practitioners and practices, not software. Every output is a draft; you remain the publisher of record. SwayBlu is not legal advice.

What if a SwayBlu-drafted post still breaches AHPRA?

You're the publisher, you review every draft before it goes anywhere public. SwayBlu's QA pass catches the most common s133 risks (testimonials, superlatives, outcome guarantees, inducement framing), but final compliance is your responsibility. For practice-specific compliance questions, consult AHPRA directly, your professional indemnity insurer, or a regulatory lawyer.

We already have a marketing agency. Why would we add SwayBlu?

Most AU dental marketing agencies don't pre-check posts against s133. SwayBlu gives the practice an AHPRA-aware layer between the agency and the publish button. Some practices use it as the full replacement; some use it as the compliance check on top of an existing agency. Both work.

Do I have to upload patient photos? Will it generate fake patients?

Neither. Patient testimonials and before/after photos with identifiable patients are kept out of every draft by default. SwayBlu will not generate fake before/after imagery, and uses lifestyle / family / candid contexts only, never as testimonial framing.

Does SwayBlu auto-post to Instagram or Facebook?

No. Production never auto-publishes. SwayBlu schedules the post and sends you an email reminder when it's time to publish, you click through and post manually. You stay in control of every publish.

How long does setup take?

About three minutes. Type your practice name, paste your website URL, SwayBlu extracts your brand kit (logo, colours, voice, services) and runs the first AHPRA audit while you watch. The first three posts are ready to review by the time the audit finishes.

Can I cancel anytime?

Yes. Monthly billing, cancel in one click from settings, no questions, no hold-on call. Your brand kit and history export as a file so you keep everything you've built.

Sixty seconds. See what a regulator would see on your site.

Free, no card. We don't store the URL, and we don't email you unless you ask. The audit runs the rules that apply to your business: National Law s133, ADA Policy 6.9 for dental, the 2 September 2025 cosmetic guidelines and the TGA advertising rules for clinics.

Run my free AHPRA audit Email us. A person replies within a day.